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A Day in the Life of Seb Delanney: from Childhood dreams to Supercar stardom

Influencer and supercar enthusiast Seb Delanney has been a familiar face at Top Marques Monaco since his early years. Now a prominent figure in the world of luxury cars and social media, Seb shares how his lifelong passion for supercars and his journey from a young dreamer to a global influencer have shaped his extraordinary life in Monaco.

Can you describe your morning routine? 

Since launching my YouTube career, I’ve rarely stayed still – travel has been constant, so a strict morning routine never took root. I wasn’t into coffee until a couple of years ago, but now it’s a part of my morning rhythm. My goal for the first 45 minutes is simplicity and quiet – no work input, no decisions. I set out clothes the night before, avoid my phone, and step out for a cappuccino walk here in Monaco. It’s my mental buffer – by the time I’m back, I’m recharged and ready to fully engage with the day’s work.

Could you walk us through a typical workday? 

It’s hard to give a typical workday, since each one is different – so it’s easier to describe a week. Two days are filming, planned with brands or collectors. One day is admin – emails and contracts. Two days I focus on my business, where I help YouTubers, athletes, and events launch brands in textiles, jewellery, skincare, and beyond. Weekends are often side projects – like renovating an apartment that’s now rented. I’m not too much of a morning person, probably  start around nine, but love to work late, I seem to just focus better during the later hours, less distraction, unplanned calls etc… so yeah, that’s how I’d sum up a week if I’m in Monaco, however if I’m travelling for various project everything changes.

When it comes to meals, do you have any favorite spots for lunch or dinner? Or do you prefer cooking at home ?

I love cooking; it pulls me away from screens. With so much time spent editing or on social media, cooking helps to switch off. I sometimes think of it as being like making a YouTube video sometimes, you start with different ingredients that combined lead to a product you can (hopefully) feel proud of. In Monaco, I do love dining out too – Beefbar or Maya Bay are favorites. For drinks, Trinity is always fun; but I do also love hosting friends at home, we used to do F1 lunches at mine for most races, trying to theme them around the location of each race… Should try and find the time to start that up again! My little secret pleasure that I treat myself to at LEAST once a week, especially Sunday evenings, is ordering a curry from Indian Star, (absolute banger if you haven’t tried it yet!) 

How did you get started with your YouTube channel? 

I was fascinated by cars from a young age, though no one in my immediate family was obsessed, aside from my grandfather. At first, I liked planes, but cars quickly took over. Growing up in the hills above Monaco, I’d see these incredible machines daily. Top Gear came along and fueled that passion. I was always playing with miniature cars and talking about them, probably driving my family crazy. I started filming cars in Monaco streets, sending videos to family in the UK. YouTube became a platform to share these moments. Top Marques was pivotal – it started with me outside, watching test drives, then inside, convincing salesmen to let me sit in cars. Eventually, I went on test drives, experiencing supercars for the first time. That blend of passion and access sparked the journey – what began as sharing with family became building a channel and career.

What’s your favorite project or collaboration you’ve worked on so far?

I was lucky enough to drive a Formula 1 car – as an automotive fan, that’s incredibly special. It was in Portugal, at Portimão, and my family came with me which made it even more special. I didn’t think it would happen at first – when someone approaches you to drive an F1 car, you assume it’ll fall through. Until I was sat in the car, I didn’t believe it. It felt like a full-circle moment, and it’s the project I’m most proud of.

What’s a misconception people have about your job? 

The hardest part is staying creative – after making over a thousand videos, generating fresh ideas is tough. When we daily vlogged, it meant filming, editing, thumbnails, and descriptions – every day. YouTube’s algorithm is unforgiving, so any break risks a drop. It’s a dream job, but balancing the fun with that relentless pressure is something people don’t always see (as well as the countless hours behind a screen editing or negotiating contracts.)

As someone who’s often in the public eye, how do you unwind and relax after a busy day? 

I started around 14 or 15, so being in the public eye now feels normal. I’ve never really known adult life without it. I don’t feel it limits me; in fact, it lets me meet others who share my passions. To unwind, I keep it simple. I’m extremely close to family – when they’re here, we cook or just spend quality time. When they’re away, we FaceTime regularly. I have a group of friends I play tennis with whenever I need to switch off. Recently, buying a boat has become my ultimate escape. When I’m out at sea, phone down, it’s a rare moment where I feel truly disconnected, and that’s where I find complete peace.

How long has he been coming to Top Marques? Do you enjoying going to shows, and why is TMM different?

I’ve been going to Top Marques since around 2011, maybe earlier – I’ve lost count. It started with me standing outside watching the test drives. Then I got tickets to go inside, and I’d try convincing salespeople to let me sit in cars. Eventually, I went on test drives, and those were some of my first supercar experiences. Top Marques has been a marker of my journey – from a kid dreaming outside to now being fully immersed. I haven’t missed one in at least a decade. Every year, it reminds me how far I’ve come, and that’s why it’s so special to me.

What’s your favorite memory from Top Marques Monaco?

Honestly, there are so many special memories. I remember being in a RUF Porsche with the founder – that was surreal. Meeting the founder of PPI led to my first trip abroad to film cars. But honestly, my favorite memories are walking around Top Marques with my parents as a teenager, eager to show them everything I’d discovered, feeling proud to share that knowledge. Those moments stand out the most.

He can be followed on Instagram @sebdelanney.

Rover FLIP - 4 ©Venturi Space

FLIP: The Lunar Rover bridging Monaco and the Moon

At Top Marques Monaco, some creations dazzle with their rarity, others with their elegance or performance. FLIP, a revolutionary lunar rover developed by Venturi Astrolab in partnership with Monaco-based Venturi Space, combines all these qualities. Set to journey to the Moon’s South Pole in the summer of 2026, FLIP is a groundbreaking innovation that highlights Monaco’s pivotal role in the future of space exploration.

Among the extraordinary creations showcased at Top Marques Monaco, FLIP stands out as a masterpiece of design, engineering, and innovation. Developed by Venturi Astrolab, a U.S.-based company and strategic partner of Monaco’s Venturi Space, FLIP is a robotic lunar rover that will embark on a historic mission to the Moon’s South Pole in the summer of 2026. This ambitious project is part of Astrobotic’s Griffin-1 mission, with the rover set to launch aboard SpaceX’s Falcon Heavy rocket, one of the most powerful launch vehicles in operation today.

For Monaco, this mission is deeply significant. The rover’s high-performance batteries are designed and manufactured in the Principality by Venturi Space, while its hyper-deformable wheels are developed by the company’s Swiss division. FLIP is not just a technological marvel; it is a symbol of Monaco’s contribution to the cutting edge of space exploration.

A Key Milestone in Lunar Exploration

FLIP is an autonomous rover designed to operate independently or be remotely controlled from Earth. It can carry up to 30 kilograms of payload and represents a critical step in the development strategies of Venturi Astrolab and Venturi Space. Both companies employ rapid cycles of design, testing, and demonstration to refine technologies for future lunar vehicles. FLIP’s innovations include advanced batteries, wheels, avionics, sensors, and software, all of which will serve as a foundation for more ambitious lunar platforms.

The Moon’s South Pole, FLIP’s destination, is one of the most coveted regions in space exploration. This area is not chosen at random – it is central to the future of lunar infrastructure, scientific research, and what many are already calling the «lunar economy.» FLIP is not just another rover; it is part of a larger vision to establish a sustainable presence on the Moon.

Where Design Meets Functionality

What makes FLIP particularly captivating for the Top Marques audience is its unique intersection of design, extreme engineering, mobility, and high-level innovation. Renowned French designer Sacha Lakic has given the rover a bold and distinctive visual identity. In a project like this, design is not merely about aesthetics—it plays a crucial role in functionality, volume readability, perceived robustness, and overall coherence. FLIP proves that a vehicle built for another world can also be a masterpiece of industrial design in the truest sense.

Engineering for the Harsh Lunar Environment

On the Moon, beauty is only as valuable as the technology behind it. The lunar environment is one of the harshest imaginable, with challenges such as a vacuum, intense radiation, rugged terrain, abrasive dust, and extreme temperature fluctuations. One of the most critical challenges is the Moon’s long day-night cycle, where a single night lasts approximately 14 Earth days. This requires surface vehicles to manage energy and thermal systems with extraordinary complexity. FLIP is designed to endure these prolonged lunar nights, making its batteries a vital component.

Venturi Space plays a central role in this effort, designing and manufacturing FLIP’s high-performance batteries in Monaco. For the Principality, this is a point of pride: a key element enabling the rover to move, communicate, power its systems, and survive the mission’s most challenging phases is developed right in Monaco. This is not a peripheral contribution but a direct involvement in the rover’s success.

Reinventing the Wheel for Lunar Mobility

The rover’s wheels are equally critical. The Moon’s surface is covered in fine, abrasive dust known as regolith, which poses a significant challenge for mobility. To address this, Venturi Space’s Swiss division has developed hyper-deformable wheels designed to adapt to uneven terrain, maintain traction, and perform in extremely low temperatures. This cutting-edge technology was developed in the canton of Fribourg, where engineers, chemists, and physicists collaborated to create materials and structures capable of withstanding conditions found nowhere on Earth. In the context of lunar mobility, the wheel has been reimagined as a groundbreaking invention.

A Journey of Ambition

FLIP’s journey to the Moon will be as ambitious as the rover itself. Astrobotic’s Griffin-1 lander will carry FLIP to the lunar surface, launching aboard SpaceX’s Falcon Heavy rocket. SpaceX describes the Falcon Heavy as one of the most powerful rockets in operation, capable of generating over five million pounds of thrust at liftoff. Meanwhile, Astrobotic confirms that Griffin-1 is progressing in its preparations, with FLIP and other payloads onboard. This collaboration between a rover manufacturer, a lander specialist, a Monaco-based innovator, and one of the world’s leading launch providers exemplifies the new era of space exploration: a chain of excellence where each player contributes a vital piece.

Monaco’s Role in Lunar Exploration

With its Monaco-designed batteries and Swiss-engineered wheels, FLIP proves that the Moon is no longer just a distant dream. It has become a frontier for action, innovation, and collaboration among companies, engineers, designers, and specialized expertise. At Top Marques Monaco, FLIP will be presented not as a mere technological curiosity but as one of the first tangible representations of extraterrestrial mobility.

FLIP is more than a rover; it is a symbol of what is possible when vision, design, and engineering come together. It connects Monaco to the Moon, showcasing the Principality’s role in shaping the future of space exploration and inspiring a new generation of dreamers and innovators.

Vues aériennes 2021 aéroport de Nice

Flying into the Future : Côte d’Azur Airports pave the Way for Sustainable Luxury Aviation

As long-standing partners of Top Marques Monaco, Côte d’Azur Airports are redefining the future of luxury travel with bold innovations in sustainability. From pioneering electric aviation to cutting-edge solar farms, they exemplify the forward-thinking, eco-conscious ethos that benefits travelers and the planet alike.

The Côte d’Azur Airports group operates three of Europe’s most dynamic hubs for business aviation. Beyond their impressive performance, the group is leading the charge in sustainable aviation with a bold commitment to reducing carbon emissions.

Over the past decade, Côte d’Azur Airports have embraced innovation to minimize the environmental impact of business aviation. As a testament to their efforts, they became the first airport group in France to achieve the prestigious Level 4+ Airport Carbon Accreditation. In 2025, Nice Côte d’Azur Airport reached Level 5 – the highest and most demanding certification – cementing its leadership in decarbonization across the entire value chain.

Groundbreaking Innovations in Ground Operations

The most significant progress in reducing emissions has been achieved during ground operations. A major milestone came in 2016 when Nice Côte d’Azur Airport introduced “pop-out” electric charging stations – an industry-first innovation. These stations were designed with two key objectives:

1. Reducing noise pollution: By eliminating the use of auxiliary engines on parked aircraft along the Promenade des Anglais.

2. Cutting CO2 emissions: By requiring pilots to connect to the electric grid instead of running their engines during flight preparation, significantly improving the carbon footprint of passengers.

The electricity powering these stations is 100% decarbonized and sourced from France. Building on this success, the group has expanded its sustainability efforts to other ground operations. Vehicles used for passenger and baggage transport, aircraft towing, and refueling are now fully electric wherever possible. For operations where electrification isn’t yet feasible due to technical or safety constraints, the group has adopted alternative fuels, reducing CO2 emissions by up to 80%.

The Next Frontier: Pioneering Decarbonised Air Travel

While greener ground operations are a critical step, the ultimate challenge lies in reducing emissions during flights. Côte d’Azur Airports have positioned themselves as pioneers in electric aviation. In September 2021, H.S.H. Prince Albert II of Monaco became the first head of state to fly in an electric aircraft, the Pipistrel Velis Electro, departing from Nice Airport. This historic moment marked the beginning of the group’s efforts to encourage the adoption of electric aircraft among its users.

Preparing for the Future of Electric Aviation

Anticipating the rise of electric aviation, the group is currently studying the feasibility of installing an agrivoltaic solar farm capable of producing up to eight times the electricity required for future electric aircraft at the Golfe de Saint-Tropez Airport. The airport’s recently renovated runways have been designed to accommodate the infrastructure needed to power next-generation aircraft.

Looking ahead, Côte d’Azur Airports are also preparing for the arrival of vertical take-off and landing electric aircraft (eVTOLs). These innovative aircraft are perfectly suited to the Côte d’Azur region, offering seamless connections for business travelers to their final destinations via Nice, Cannes, and Golfe de Saint-Tropez airports.

Partners in Innovation and Sustainability

As long-standing partners of Top Marques Monaco, Côte d’Azur Airports embody the spirit of innovation and sustainability that defines the future of luxury. Their commitment to greener aviation not only aligns with the values of Top Marques but also sets a new standard for the industry, ensuring that luxury travel remains both forward-thinking and eco-conscious.

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Falcon 10X : The Ultimate Fusion of Luxury and Fighter Precision

Unveiled in a dazzling debut, the Falcon 10X redefines business aviation with the largest cabin in its class, cutting-edge fighter-inspired technology, and unmatched comfort for journeys up to 15 hours. From its sleek design to its groundbreaking engineering, Dassault Aviation’s latest masterpiece is a true game changer in the skies.

You have one chance to make a good first impression, or so we hear. 

Well, the Falcon 10X made a spectacular debut the evening of March 10, 2026  emerging like a sleek runway model during Paris Fashion Week, but at an even more exclusive showing in Bordeaux Mérignac where it is built. 

Dassault Aviation, Chairman/CEO Eric Trappier called the 10X “our new bird, our future, aviation’s future.” Apt, because it introduces new technologies, new capabilities, and new safety features that will likely lead the industry for years to come. 

Five hundred visitors attended. Many took time to lounge in the 10X mockup while their actual flight attendants oohed and aahed opening all the galley storage cabinets. Still others hopped in the pilot seat and imagined smoothly guiding this big plane onto short and challenging runways, a Dassault specialty.

Nearby was a Rafale fighter, reminding visitors of the 10X’s fighter heritage. The words “game changer” were uttered by presenters and guests alike. Both 10X program test pilot Sebastien Dupont de Dinechin and Dirk Geisinger, CEO of Rolls-Royce Power Systems, the engine provider, mentioned the word “smoothness” in reference to what passengers would notice: Dupont de Dinechin noting the smoothness imparted by the fighter-inspired digital flight control system and Geisinger by the smooth and efficient engines. 

The Inside Story on the Biggest Cabin in Business Aviation

While the world has only just got a look at the 10X, the debut has been almost ten years in the making.

That process began with a lot of questions: among them, what was the optimal size, the best range, the right construction materials, the key ingredients for rest and work. 

For example, it would have been possible to build an aircraft with more than the 10X’s 7,500 nm range (even though that figure connects most global city pairs), but only with a smaller  “me-too” cabin size, similar to other offerings on the market.

Why go big?

Dassault was determined to create the ultimate long-range cabin (eight inches wider and four inches taller than the nearest competitor), yielding the best passenger experience over flights up to 15 hours. The purpose was not bragging rights. The purpose was to create a more homelike environment aloft. Size makes many things possible that weren’t before. 

For example, more interior design flexibility, with up to 100 possible floorplans and many other 3,000 customizable elements. The 10X is generally designed for three or four cabin zones, but these need not be uniform. Some can be longer—for an extended aft cabin or dining area. Some can be small and intimate for a cozy home theater. If you opt for a longer stateroom, you can enjoy a true stand-up shower with the now popular ain-flow type shower head—with two winAdows. 

It’s the first long-range jet with a true 60-inch queen size bed (no corners cut off for access to the bathroom). 

You can dine as if at home. Unlike competitors, there is space between seats to allow individual entry and exit. How thoughtful. And what wizardry can come out of the galley, with storage space for three meal services for eight passengers. The galley area also includes a comfortable and legal crew rest area. You might not want to stop en-route to pick up a fresh crew, so a third crew member has this space to meet all requirements for the longest flights. 

Alternatively, the space can be configured as a nice small lounge, a comfortable area for a flight attendant to relax or for a passenger to enjoy a coffee and snack in the kitchen, as at home. 

But achieving a really big cabin meant undertaking an extraordinary engineering effort. A big cabin, simply because of size, entails more weight and drag. Dassault largely offset that with a new composite wing (a traditional aluminum wing would have been too heavy, too draggy, and too flexible, which would have created hard to mitigate safety issues). It didn’t hurt that Dassault has forty years’ experience building composite fighter wings. The end result was a big, long-range jet that cruises up to .925 Mach, near the speed of sound and retains traditional Falcon short field capability. 

Some describe the 10X as the “Swiss knife of business aviation—in fact, one of those really big Swiss knives, with lots of useful features.” Some in the trade media, also cite utility, while further describing it as a penthouse in the sky. 

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From Supercarsto Scents : How engineering precision is redefining luxury perfumes


Ingegneria del Profumo blends the worlds of high-performance engineering and artistic perfumery, creating fragrances inspired by supercars, motorsport, and luxury design.

In a context where innovation, performance and design define every project, Ingegneria del Profumo brings to Top Marques Monaco a new vision of niche perfumery, where the emotional dimension of fragrance intertwines with the precision of engineering, transforming perfume into a masterpiece of substance and individuality.

Ingegneria del Profumo, based in Turin, was founded on the fusion of two complementary visions: Paolo Schiavone’s technical expertise and Dana Bruma’s aesthetic sensitivity. Together, they set out to redefine niche perfumery by infusing it with the rigor, precision, and meticulous attention to detail inherent in engineering.

From this partnership, Ingegneria del Profumo emerged – not just to craft fragrances, but to create timeless design objects. Each element is shaped by engineering precision and artistic perfumery, striking a unique balance between science and emotion that defines the brand’s identity.

At the heart of the project is a commitment to creating products rooted in fundamental principles: the finest raw materials, meticulous design, and unparalleled exclusivity. Every detail is crafted to deliver a tailored experience, seamlessly blending aesthetics, functionality, and sensory appeal into a distinctive and uncompromising identity. 

The debut collection, Carbon Series, embodies this vision with four fragrances inspired by the realms of MAPS Composite Solutions: the power of supercars, the thrill of motorsport, the wonder of interstellar travel, and the sophistication of the nautical world. Developed in collaboration with renowned Italian perfumer Cristian Cavagna, these compositions translate complex concepts into unique sensory experiences.

Each fragrance in the collection is designed as a unique, numbered masterpiece, crafted with the precision of a technical component or luxury collectible. From materials to finishes and design, every detail is thoughtfully curated to create a product that transcends its functional use, preserving its aesthetic and symbolic value over time.

In this vision, the concept of refill goes beyond mere replenishment – it becomes a service of maintenance and regeneration, restoring the bottle to its original condition. This reinforces the idea of a product designed to endure, aligning with a philosophy that values sustainability, quality, and respect for the product’s lasting worth.

At Top Marques Monaco, Ingegneria del Profumo unveils a new creation, crafted in collaboration with Cristian Cavagna. This fragrance embodies personal elegance and the art of standing out with subtlety, perfectly mirroring the refined style and character of those who live and thrive in Monte Carlo.

This is how Blagheur is born – a fragrance named after a Piedmontese term, symbolizing a persona that captivates without ostentation. Its allure is built on meticulous attention to detail, a confident demeanor, and an innate elegance, embodying a refined and understated charm.

Blagheur is introduced as a Top Marques Limited Edition, with only 100 pieces in a 50 ml format, available for pre-order during the event. This exclusive offering underscores a commitment to rarity and a personalized client relationship, delivering not merely a product, but an evolving experience defined by meticulous care and exclusivity.

In the coming months, Ingegneria del Profumo will embark on collaborations with select personalities and brands to create bespoke, limited-edition fragrances. These creations will reflect specific identities and meaningful contexts, blending a meticulous focus on materials—a hallmark of the project—with olfactory artistry that transforms these realities into unique sensory experiences.

The entire project is realized within a fully Italian supply chain, where design, development, and production are deeply rooted in a globally renowned manufacturing tradition. This tradition seamlessly blends technical expertise with aesthetic sensitivity, introducing into perfumery a unique language that unites materials, processes, and the design culture of engineering with the emotional essence of fragrance.

In this context, the participation at Top Marques Monaco marks a natural progression for Ingegneria del Profumo. The brand presents a vision where perfume transcends its traditional role to become an expression of design, identity, and innovation. This approach seamlessly interacts with the realms of high technology, luxury, and performance, perfectly aligning with the values of the event.

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Bruscino Design: Unveils a Bold New Identity at Top Marques Monaco 2026


Returning to the Grimaldi Forum for the fourth time, the Italian atelier founded by Dino Bruscino embarks on a transformative new chapter, reimagining its legacy of craftsmanship, design, and innovation under the name Bruscino Design

As the highly anticipated Top Marques Monaco takes centre stage, Bruscino Design steps into the spotlight with a milestone moment. Formerly known as DB Design, the atelier’s new identity represents more than a rebranding – it’s a redefinition of purpose. The focus shifts from the finished object to the artistry behind its creation, celebrating the craftsmanship and vision that breathe life into every piece.

“We started with a dream and a Vespa drawn on paper. Today, we choose to go further. Our journey continues – not as a change of direction, but as the natural story of our evolution. The same art, seen through a broader perspective,” says Dino Bruscino.

Rooted in a passion for vehicles as design objects, Bruscino’s work transcends functionality, blending aesthetics, engineering, and industrial culture. His philosophy of “hidden design” explores the harmony between mechanics, structure, and form, where engineering and artistry merge into a singular creative language.

The Vespa, an enduring icon of Italian design 

At the heart of this vision is the Vespa, an enduring icon of Italian design. Under Bruscino’s hand, it transforms into a contemporary mechanical sculpture, crafted through a meticulous, artisanal process. From the initial sketch to the final masterpiece, each creation is a symphony of worked metals, carbon fiber, precious woods, custom paints, leather, and handpicked fabrics. Even the engine is reimagined with the same artistic precision, creating a seamless dialogue between form and function.

Bruscino Design’s creations have captivated collectors and design enthusiasts worldwide, earning a place on prestigious stages such as the Monaco Yacht Show, Salone del Mobile in Milan, and, of course, Top Marques Monaco.

The Vespa Ocealia boasts a Princely Signature 

One of the atelier’s most iconic moments was the unveiling of the Vespa Ocealia at the Hôtel de Paris Monte-Carlo. Inspired by luxury yachting and dedicated to Monaco, the piece was signed by H.S.H. Prince Albert II of Monaco and Flavio Briatore, symbolising support for the Prince Albert II of Monaco Foundation’s environmental initiatives. This connection was further highlighted during the 2023 Rewild the Planet charity auction at the Yacht Club de Monaco, where one of Bruscino’s creations was auctioned to fund conservation projects.

Bruscino Design has also forged strong ties with the contemporary art world, collaborating with international artists and expanding its creative language beyond traditional industrial design.

Bruscino Design’s new chapter 

With its new identity, Bruscino Design embarks on an exciting chapter, staying true to its core philosophy: the fusion of Italian craftsmanship, aesthetic vision, and innovation.

Top Marques Monaco 2026 provides the perfect stage for this evolution, showcasing Bruscino Design’s journey within one of the world’s most prestigious arenas for luxury, technology, and design.

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The Musée National de l’Automobile : A Journey through the Past to Shape the Future


Each year, the Musée National de l’Automobile – Collection Schlumpf brings its most iconic vehicles to Top Marques Monaco, offering a unique glimpse into automotive history. From the legendary Bugatti Royale to groundbreaking innovations like the Citroën Traction Avant, this extraordinary museum not only preserves the past but inspires the future of mobility. 

With over 20,000 square meters of exhibition space and a commitment to education and restoration, it stands as a global beacon for car enthusiasts and visionaries alike. As part of its mission to share its exceptional heritage with the world, the museum participates in prestigious events like Top Marques Monaco, where it showcases a handpicked selection of its most iconic vehicles. This annual presentation connects the museum with a global audience of car enthusiasts, collectors, and visionaries, offering a rare opportunity to experience the artistry and innovation that have shaped the automotive world.

Preserving the Past to Shape the Future

In a world where the automotive industry is undergoing a profound transformation—embracing electrification, digitalization, and new mobility solutions—the history of the automobile has never been more essential. Understanding today’s innovations requires a deep appreciation of yesterday’s advancements. The Musée National de l’Automobile in Mulhouse is dedicated to preserving, studying, and sharing an exceptional mechanical heritage that spans nearly a century and a half of industrial and human innovation. Through its exhibitions, restoration workshops, and global collaborations, the museum ensures that the legacy of the automobile continues to inspire future generations.

A Museum of Global Significance

This one-of-a-kind museum chronicles the evolution of the automotive industry through one of the most significant collections in existence. Originally built around the extraordinary collection assembled by the Schlumpf brothers, it has continued to grow over the decades. From the museum’s inception, 426 vehicles were classified as Historic Monuments – a rare recognition for industrial objects, underscoring their cultural and historical value. In 2002, the museum was awarded the prestigious “Musée de France” designation, ensuring the collection’s inalienable status and its enduring place in the national heritage.

Passing Down Knowledge and Skills

Beyond preservation, the museum has become a true center for knowledge transmission. It has partnered with the Alsace Chamber of Trades to offer training for the Professional Qualification Certificate in vintage and historic vehicle mechanics. Apprentices have the unique opportunity to work directly on heritage vehicles in the museum’s workshops, under the guidance of restoration experts. This hands-on approach ensures the transfer of rare technical skills and perpetuates the trades essential to preserving automotive heritage.

A Journey Through Automotive History

At the heart of the museum, the Aventure space, illuminated by nearly 800 lampposts identical to those on Paris’s Pont Alexandre III, offers a breathtaking journey through the history of the automobile. Spanning over 17,000 square meters, vehicles are displayed chronologically, allowing visitors to trace the technological and stylistic evolution of the automobile.

The “Ancestors” (1878–1918)

The journey begins with the “Ancestors,” covering the period from 1878 to 1918. Here, visitors can discover the pioneers of motorized mobility: Antoinette, Panhard, Peugeot, De Dion, and Benz. It was during this era that engineer René Panhard established a mechanical architecture—engine at the front, clutch, gearbox, and rear-wheel drive—that became the standard for decades and remains the foundation of many modern vehicles.

The “Classics” (1918–1938)

The “Classics” period marks the golden age of the European automotive industry. The merger of Mercedes and Benz gave rise to an iconic manufacturer and ushered in an era of prestigious, high-performance cars. This period also saw the emergence of major technical innovations. In 1934, Citroën revolutionized the industry with the mass production of front-wheel drive technology, which remains widely used today. At the same time, the opening of Peugeot’s Sochaux factories symbolized the rise of industrial-scale production.

The “Modern” Era (Post-1945)

After 1945, the automobile entered the “Modern” era. In a context of reconstruction and social transformation, manufacturers focused on producing lighter, more economical vehicles accessible to a broader audience. The application of Taylorist production methods democratized the automobile, turning it into an everyday object.

Celebrating Performance and Prestige

While the history of the automobile is one of mobility, it is also one of performance and dreams. The museum’s motorsport section offers a spectacular demonstration of this, featuring legendary models such as the 1908 Panhard-Levassor Biplace Course, the 1937 Mercedes W125, the 1957 Maserati 250F, and the 1963 Lotus Type 33.

Among these exceptional machines, one car stands out: the 1923 Bugatti Type 32. Designed by Ettore Bugatti, it featured revolutionary aerodynamics for its time. Nicknamed “Tank,” it is the sole surviving car from the 1923 Grand Prix de Tours and still retains its original engine.

Nearby, the Masterpieces space celebrates the most prestigious automobiles in history. Exceptional models such as the Panhard-Levassor X26, the 1949 Delahaye Type 135 coach, and the 1924 Rolls-Royce Silver Ghost showcase the refinement and craftsmanship of the great automotive houses. At the center of this space are the legendary Bugatti Royales, including the famous 1930 Bugatti Royale Type 41 Coupé Napoléon, which once belonged to Ettore Bugatti himself.

Restoration: A Blend of Art and Science

Preserving a collection of this magnitude requires exceptional expertise. The museum has its own restoration workshop, led by engineer and heritage restorer Brice Chalançon, supported by two specialized mechanics, Bertrand Heck and Timothé Quinet. Over the years, the team has developed internationally recognized scientific and technical expertise.

Restoration work can range from simple material stabilization (metals, leather, or textiles) to the complete disassembly of a vehicle for full restoration, sometimes including its return to working condition. Some interventions allow visitors to witness the precision and dedication required for these exceptional trades.

This work is carried out with scientific rigor and in accordance with the ethical standards of French museums. The workshop collaborates with numerous partners, including the University of Haute-Alsace, the National Heritage Institute, the Haute École ARC in Neuchâtel, and the Center for Research and Restoration of French Museums. Corporate sponsors such as Motul also contribute to these conservation projects.

Innovation Rooted in History

As the automotive industry prepares for a new technological revolution, the museum’s collections serve as a vital reminder: innovation is rooted in historical continuity. Every contemporary advancement – whether in aerodynamics, mechanical architecture, or energy efficiency – has its origins in the experiments of early pioneers.

By highlighting these historical milestones, the Musée National de l’Automobile does more than preserve a heritage. It fuels the imagination of engineers, designers, and enthusiasts shaping the automobiles of tomorrow. This is the story the museum strives to bring to life, reminding us that the future of the automobile is always built on its past.

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Top Classics : Driving Passion and Prestige in Top Marques’ Classic Car Hall

Since the inception of the Classic Car Hall at Top Marques Monaco in 2022, Top Classics has been a cornerstone exhibitor, showcasing their unwavering dedication to automotive excellence. From their roots in Belgium to their new life on the Côte d’Azur, this family’s journey embodies a harmonious blend of heritage, innovation, and the art of living through luxury automobiles.

 

Relocating from Belgium to the Côte d’Azur is far more than a simple change of address. For this Belgian family, it represents a profound transformation of life, driven by a clear vision: combining passion, excellence, and quality of life. Between Monaco and the south of France, their journey illustrates how luxury automobiles and high performance can seamlessly integrate into a balanced family lifestyle.

A Passion Embedded in the Family’s DNA

Automobiles have always held a central place in the family’s life. In Belgium, cars were never just a means of transportation but objects of fascination, embodying mechanical craftsmanship, innovation, and emotion. Family discussions often revolved around engines, iconic designs, and the thrill of driving. This passion, passed down through generations, found new momentum on the Côte d’Azur. Here, automobiles become a full-fledged experience: winding roads in the hinterland, Mediterranean panoramas, and a culture where prestige and exclusivity are integral to daily life.

Top Marques Monaco: A Natural Stage for Their Vision

The connection with Top Marques Monaco was an obvious choice. More than just an automotive exhibition, this platform serves as a unique space where innovation, performance, and lifestyle converge. For the family, Top Marques Monaco is a meeting point for enthusiasts, collectors, and key players in the world of luxury automobiles.

Being part of this universe allows them to share their demanding vision of the automotive world: prestige rooted in authenticity, precision, and emotion rather than ostentation. In Monaco, every vehicle on display tells a story, and every detail reflects a pursuit of excellence that resonates with their own values.

Settling on the Côte d’Azur: A New Balance

The move to the south of France and Monaco profoundly influenced the family’s dynamics. This decision was not solely based on the region’s climate or allure but on the desire to find an environment where personal life and professional ambitions could coexist harmoniously.

The rhythm of the Côte d’Azur is more fluid and inspiring, enabling the family to strengthen their bonds, better manage time between work and shared moments, and thrive in an international ecosystem closely tied to prestige and automobiles. Monaco’s proximity has also opened doors to new opportunities: international networks, strategic encounters, and direct access to major industry events. The Mediterranean has become a daily backdrop, providing essential serenity to the family’s equilibrium.

Mercedes-Benz and Ferrari: Two Complementary Philosophies

Why Mercedes-Benz and Ferrari? For the family, these two brands represent distinct yet complementary visions of prestige and performance.

Mercedes-Benz embodies heritage, technical precision, and timeless elegance. Their focus is particularly on the brand’s classic models, which they restore with absolute fidelity to the original. Each restoration project is approached as a true rebirth, where every detail matters: bodywork, engine, upholstery, and instrumentation. This work goes far beyond aesthetics; it is a dialogue with history, a deep respect for the engineering of the era, and an appreciation for the soul of each vehicle.

Ferrari, on the other hand, represents pure passion and immediate adrenaline. The first ignition of a Ferrari engine on a mountain road remains an unforgettable memory: the sound, the power, and the direct connection between driver and machine. Ferrari is not just a car but an intense experience, often associated with exceptional moments and iconic automotive events.

Balancing Family Life and Luxury Automobiles

Navigating the world of luxury automobiles while maintaining a harmonious family life is a delicate balance. For this family, the key lies in sharing. Automotive events become shared experiences, professional trips sometimes turn into family getaways, and the passion is naturally passed down to the younger generation.

Here, prestige is not synonymous with excess but with thoughtful choices, quality time, and shared values. The Côte d’Azur offers a rare setting where professional ambitions and personal well-being can mutually reinforce each other.

A Path Focused on the Future

Now settled between the south of France and Monaco, the family continues their journey, driven by an unwavering passion for exceptional automobiles. Their story reflects a modern vision of prestige: international, demanding, yet deeply human.

From Belgium to the Côte d’Azur, this journey is not merely geographical. It is the story of a family that has transformed a passion into a true art of living, at the heart of elegance, performance, and automotive emotion.

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Head to Head : Daniel Abt & Constantin Buschmann

Two titans of automotive innovation, BRABUS and ABT Sportsline, share their perspectives on the future of the supercar industry, the rise of electrification, and the seamless fusion of performance and luxury.

Daniel ABT

First up in our exclusive tête-à-tête is Daniel Abt, CCO of ABT Sportsline and former Formula E driver, renowned for blending his racing expertise with the brand’s legacy of high-performance innovation and engineering excellence.

1. How would you describe the design philosophy of ABT in one sentence?

We don’t modify cars, we complete them, because we believe every great car has a more perfect version of itself waiting to be unlocked.

2. What is the most challenging part of designing a car that stands out in the world of high-end, bespoke vehicles?

The real challenge is finding that fine line between bold and excessive. Anyone can go louder, more aggressive, more extreme.  The moment it starts to feel forced, it loses all its credibility and elegance. True individuality has to feel inevitable, like the car couldn’t look any other way.

3. What is your favorite project you’ve worked on?

Without a doubt, the ABT XGT. That project had a completely different energy from the start. There were no boundaries holding us back, no compromises. And honestly, no project has ever embodied our motto «from the racetrack to the road» more perfectly. The ABT XGT is living proof of exactly what that means. Projects like that remind you why you fell in love with this work in the first place.

4. What has been your favorite engine; V8, V10 or V12?

Honestly, V8, V10 and V12 all have their own appeal, each has a different character, so it’s hard to pick just one. If I have to I would choose V10. I love the pure handling and sound of it.

5. How do you strike a balance between pushing the boundaries of design and staying true to the brand’s identity?

You have to deeply respect and understand the DNA of the original brand before you touch anything. Audi, Lamborghini,  CUPRA – each one has its own design language, its own values, its own personality. Our job is to amplify that, not overwrite it. When we get it right, you look at the finished car and think: this could only ever be an ABT Audi, or an ABT CUPRA. It feels like a natural evolution, not a contradiction.

6. What trends do you see shaping the future of luxury car design in the next decade?

Individualization will become more important than ever. People want objects that feel uniquely theirs, and cars are no exception. Performance will still matter deeply, even as electrification changes what that word means. Software will increasingly shape the experience from the inside out. But what I care about most is making sure that through all of this change, we never lose the emotional soul of the car. That connection between driver and machine. That has to survive, whatever the future looks like.

7. Does Top Marques Monaco’s brand-new Tuners’ Hall reflect a growing trend in the tuning world?

Absolutely. The demand for personalisation has been growing steadily for years, and the best tuning companies have long since evolved beyond simply modifying production cars. They’ve become genuine automotive brands with their own vision, their own aesthetic, their own loyal following. A dedicated space at an event like Top Marques Monaco reflects exactly where the industry is heading.

8. What advice would you give to aspiring automotive designers who dream of working for your company?

Don’t just design for the sake of how something looks — fall in love with the whole car, understand the engineering, develop a real sensitivity for proportions and how surfaces relate to each other. And above all, build your own voice. The designers who truly make an impact aren’t the ones who follow trends, they’re the ones who have something genuine to say and the courage to say it.

9. Why do you choose to exhibit at Top Marques Monaco?

Because it brings together exactly the people who understand what we do and why we do it. With a common passion for cars. This kind of energy is rare, and for a brand like ABT, there’s really no better stage.

10. And one for fun: What’s one thing you secretly admire about BRABUS’ designs?

What I genuinely respect is how far they push the limits of a vehicle while staying road legal. Anyone can make a car extreme, that’s the easy part. But doing it at that level, with that intensity, and still meeting every regulation? That’s a completely different discipline and very few tuners in the world can actually pull it off. Honestly, it’s something that’s been lost a little in the industry over the years. And the fact that both BRABUS and ABT have never let go of that commitment, that’s something I have a lot of respect for.

Constantin Buschmann

Next in our exclusive tête-à-tête is Constantin Buschmann, CEO and owner of BRABUS, the renowned brand synonymous with high-performance luxury vehicles, cutting-edge design, and bespoke automotive excellence.

1. How would you describe the design philosophy of BRABUS in one sentence?

Our design philosophy is what we call the “One Second Wow.” You see it, you fall in love with it, and you just know you want it. That’s our mission—whether we’re setting our sights on something that is already great and take it to the next level or bringing to life another “crazy” idea that nobody has ever seen before. Simply put: our designs either have that wow-effect, or we haven’t done our job right.  

2. What is the most challenging part of designing a car that stands out in the world of high-end, bespoke vehicles?

The real challenge is standing out in a world in which luxury and exclusivity are the baseline. Our customers expect a product that is truly unique, so we’re constantly pushing ourselves—always chasing the next idea, the next level. People ask me all the time: “Constantin, which BRABUS supercar are you most looking forward to?” or, even better, “Which is your favorite?” My answer is always the same: “The next one!” It’s about finding that balance between going further every time while still making every product unmistakably BRABUS.

3. What is your favorite project you’ve worked on?

The next one! Jokes aside, we’re actually currently gearing up to launch one of the most exciting projects that we’ve ever done: the BRABUS BODO. I can’t say too much yet, but I can’t wait for it to finally be out there. It’s a car that means a lot to me personally, it’s a car my father would have been unbelievably proud of and, most importantly, it’s the beginning of a completely new chapter for our brand. That being said, stay tuned. We’ll be sharing more in the coming days!

4. What has been your favorite engine; V8, V10 or V12?

V8—for sure!

5. How do you strike a balance between pushing the boundaries of design and staying true to the brand’s identity?

We’re always exploring new ideas, designs and directions—but in the end, everything we come up with gets filtered through the BRABUS DNA. Even when we go completely crazy or try something we’ve never done, there’s always that signature, that connection to where we come from. Color, for example, has been a really exciting topic for us recently. Traditionally, BRABUS has always come in black. But what if it didn’t? What would that look like? Does it make sense? Finding an answer that is still instantly recognizable as a BRABUS is a challenge, but I think the result always speaks for itself.

6. What trends do you see shaping the future of luxury car design in the next decade?

I think we’re going to see completely new levels of individuality and integration. Customers don’t just want cars anymore; they want a fully curated experience that reflects their lifestyle. The same is true for boats, motorbikes, real estate, you name it. I think we’re going to see even more bespoke materials, more unique, in-depth options for personalization, and with electrification continuing to push design into new territories, a new landscape of digital elements as well. But regardless of technology, one thing will remain essential: the “One Second Wow.” For us, emotion will always be the benchmark of luxury.

7. Does Top Marques Monaco’s brand-new Tuners’ Hall reflect a growing trend in the tuning world?

Definitely. I think the new Tuners’ Hall really shows how much the perception of tuning has evolved. It’s, of course, still all about modifying cars, but more than ever there’s a focus on individuality and high-end craftsmanship. You can tell that every single car in there is the result of passion for the industry, and I’m excited to see what else people are going to come up with.

8. What advice would you give to aspiring automotive designers who dream of working for your company?

My best advice would be to find your own unique vision for cars and believe in it. Be bold, stay disciplined and, above all, stay hungry—this industry rewards those who are willing to go the extra mile.

9. Why do you choose to exhibit at Top Marques Monaco?

Top Marques has been a fixed point in our event calendar for over ten years. It goes way beyond what most would expect from an exhibition in this business and Monaco is one of the most important hotspots in Europe for us to meet clients, collectors and enthusiasts who understand and appreciate what we do.

10. And one for fun: What’s one thing you secretly admire about the ABT Sportsline designs?

What I respect most about ABT is their consistency. They’ve also developed a very clear and recognizable design language over the years and stayed true to it. Especially these days, when you see more and more brands constantly trying to reinvent themselves, that level of focus and direction is impressive. It shows confidence in their identity—something we’ve always valued just as much at BRABUS.

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Where performance meets personality: The Rise of bespoke automotive excellence

The Luxury Tuners Hall represents the future of automotive passion, where individuality, craftsmanship, and extreme performance come together under one roof.

This year, Top Marques Monaco introduces an exciting and exclusive addition: the Luxury Tuners Hall. Spanning an impressive 1,500 m2, this new space brings together some of the world’s most prestigious tuners to unveil their customised creations. These bespoke models redefine the identities of iconic cars, showcasing the cutting edge of automotive innovation and artistry.

“The Luxury Tuners Hall marks a natural evolution for Top Marques Monaco. It highlights the creativity, innovation, and craftsmanship that define today’s bespoke automotive design. This new space will offer visitors an immersive and spectacular experience,” shares Emeric Garcia, director of the event.

To delve deeper into the vision behind this groundbreaking concept, we spoke with Philippe Kikano, the driving force behind the creation of the Luxury Tuners Hall. Here’s what Philippe had to say about the importance of this exciting addition to Top Marques Monaco and its impact on the automotive world:

Philippe, what is the importance of the Tuners Hall which can be found this year in the Verriere ?

“The Tuners Hall is a natural evolution of Top Marques Monaco. In the Principality, clients are constantly looking for something different, something new – for example, cars that stand out and reflect a unique identity. It became clear to the Top Marques team that this segment deserved its own dedicated space to showcase that creativity and individuality.”

What impact do you think it will have on the future popularity of automobiles?

“We are entering an era where the clientele is becoming younger and more expressive, with a strong desire to differentiate themselves. This will push the industry toward more personalisation and exclusivity, making tuning an increasingly central part of automotive culture.”

What is your perspective on the tuning industry?

“Today, luxury tuners are reaching – and in some cases surpassing – manufacturers in terms of quality, craftsmanship, and design, especially with modern vehicles. While some may find certain creations extravagant, others absolutely love them, but no one can deny the level of work and the growing enthusiasm around this industry.”

How do you balance extreme performance with luxury in tuning today?

“The best tuners understand that performance alone is no longer enough – clients expect an experience combining power, refinement, and design. It’s about enhancing the car without compromising comfort or elegance, this defines luxury tuning today.”

The Luxury Tuners Hall is not just a showcase of cars; it’s a celebration of individuality, innovation, and the future of automotive excellence. With this new addition, Top Marques Monaco continues to set the standard for luxury and performance, offering visitors an unforgettable experience that blends artistry with engineering.