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If you were to write the script for an underdog story that includes a dash of tragedy, a sprinkle of determination, and a whole lot of supercars, Raul Marchisio’s tale would steal the show. It all started with a rather unique birth in a taxi (yes, you read that correctly). Raul was born in a taxi on his way to the hospital in Cuneo, Piemonte, a fun fact his father claimed was the reason for his lifelong obsession with cars. It’s almost as if he was destined for a life in motorsport and supercars.
Despite his early passion for motorsport, Raul, unlike many others in the field, was not born into it. His success was the result of relentless hard work, unwavering single-mindedness, and the support of a strong family who stood by him every step of the way. At the age of 12 and a half, he left school to work in the markets of Cuneo, juggling five markets a week while attending night school. By the age of 17, Raul had opened nine shops in three years—selling clothes at cost. His entrepreneurial spirit was unmatched, and his knack for understanding people was undeniable. As Raul saw it, his work in retail wasn’t just a way to make ends meet; it was a steppingstone to his true passion—racing.
At 19, Raul made the leap into motorsport, racing his mother’s Opel Corsa that he modified himself. The rest, as they say, is history—he became the Italian champion in 1990, signing with Lancia soon after. He was living the dream, racing for top-tier brands like Audi and Renault, and even moving to Monaco, a popular home for many of the great and good of motorsport. But then, disaster struck, altering the course of his career.
In 1996, while driving up the Col de Tendre, Raul suffered a horrific crash that left him with 60 stitches in his head and permanent damage to his eyesight. It was a blow that could’ve ended his career, but Raul wasn’t one to give up easily. After months of grueling rehabilitation, he returned to racing—but it wasn’t the same. His vision was still compromised, and after some soul-searching, he made the bold decision to pivot.
That’s when his RM Autosport garage came into play. In 1996, at just 27 years old, Raul took the reins of an existing garage on Monaco’s Avenue Prince Pierre. He started small, selling a few cars for friends. Fast forward a few decades, and RM Autosport has become a staple in Monaco’s luxury car scene, with Raul selling hundreds—if not thousands—of high-end vehicles. His keen eye for valuable cars, like a 1996 Porsche GT1 (which he sold for a cool $700K, now worth $15 million), soon made him a trusted name in the business.
However, the location wasn’t ideal. Situated on one of Monaco’s primary streets, just moments away from the rail station and Condamine Market, the garage spanned only 100 m2—displaying supercars in such a tight space was no easy task! But Raul, true to form, made the best of a tricky situation. He became a master at squeezing up to eight rare, luxury vehicles into his showroom, with just enough space to protect the paintwork and wing mirrors. And, oddly enough, this skill became his next big victory. Monaco, a magnet for supercar fans, draws enthusiasts eager to snap photos of Ferraris, McLarens, and other dream cars. Imagine the wow factor when they spotted a showroom packed to the brim with their favorite models.
Riding high on this success, Raul launched an Instagram account to share his daily garage life. By 2019, he had amassed 40K followers. In 2020, a viral video with Top Marques ambassador and French auto influencer GMK racked up 3 million views. Today, his account—whose bio encourages followers to “follow your passion today, and tomorrow your dreams may come true”—boasts more than 320K followers.
From a taxi in Cuneo to Monaco’s most talked-about garage, Raul’s story proves that no matter how tight the parking, the road to success is always wide open.
Instagram @raul.marchisio.
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