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Renowned for its luxurious lifestyle and world-class events, Monaco is also a global stage for innovation, technology, and automotive excellence. Below, we present some of the finest innovations ‘Made in Monaco.’
At Top Marques Monaco, the world’s most prestigious brands come together to unveil their latest creations. From high-performance vehicles to groundbreaking technologies, this prestigious event has become the ultimate showcase for the best of the best from around the world.
While our commercial team scours the globe for the latest innovations, we are especially invested in discovering gems ‘Made in Monaco.’ In this edition, we highlight five of our favourite innovations Made in Monaco—representing the pinnacle of luxury, technology, and automotive excellence.
Fétish
In 2006, the Venturi Fetish made headlines at Top Marques Monaco, marking the beginning of a strong and lasting relationship with Venturi that continues to be championed today. This groundbreaking electric sports car, entirely crafted in the heart of Monaco, embodied the Principality’s unique position as a hub for innovation and luxury. The Fetish, a lightweight roadster built with the latest aeronautical technologies, highlighted Monaco’s role as an incubator for cutting-edge design and performance. With its carbon fiber body and a microprocessor-driven system, it represented not only the future of high-performance electric vehicles but also the sophisticated, avant-garde spirit that defines Monaco.
FLEX Rover
Fast forward to 2023, when Venturi unveiled the FLEX Rover at Top Marques Monaco, another brilliant example of the “Made in Monaco” legacy. This lunar vehicle, developed by the renowned Monegasque group, is the largest and most powerful of its kind ever conceived. In 2024, an updated model was presented, further enhancing its capabilities. Set for transport to the Moon by SpaceX in 2026, the FLEX Rover represents the next frontier in space exploration, showcasing Monaco’s unparalleled expertise in high-performance technology that transcends earthly boundaries. These innovations underline Monaco’s position as a leader in groundbreaking technology, where ambition and precision know no limits.
Stajvelo
In 2019, Stajvelo unveiled its luxury electric bike at Top Marques Monaco, combining cutting-edge technology with sleek design. Built for those who value both luxury and sustainability, the bike features a lightweight carbon frame, advanced electric drivetrain, and premium components. A true reflection of Monaco’s commitment to pioneering advancements, the Stajvelo e-bike blends high performance with eco-conscious design, showcasing the principality’s forward-thinking spirit.
LM1
Laffite Automobili unveiled its 1,000 hp, street-legal hypercar at Top Marques Monaco, inspired by LMP1 racers. This all-carbon vehicle features a 3.9-liter, twin-turbo hybrid V-8, reaching 220 mph, with only 25 units available at $2.2 million. Founded by Monaco resident Bruno Laffite, the brand blends French automotive excellence with Monaco’s prestige. In 2025, a special anniversary edition, with colors inspired by the principality, will be revealed.
Bière Monte Carlo & DAGHE
Partner of Top Marques since 2023, Monte Carlo Beer offers a taste of Monaco’s elegance and authenticity. Brewed in Mouans-Sartoux, France, and certified organic since 2023, the beer reflects Monaco’s commitment to quality and sustainability. This year, Monte Carlo Beer will be available exclusively at the VIP Bar and Restaurant, allowing guests to savor Monaco’s unique taste at the event. DAGHE, also created by Monegasque entrepreneurs William Scheffer and Anthony Orengo, offers premium soft drinks with 30% less sugar. With four flavors—Tonic, Cola, Lemonade, and Ginger Beer—DAGHE brings a fresh and responsible twist to classic sodas, perfect for mixology and Monaco’s high-end lifestyle.
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